Privacy policy

Translation notice: Foreign-language versions of these legal texts are provided solely to facilitate understanding. In case of doubt, the German version shall prevail.

Last updated: May 6, 2026

Velisana operates this store and this website, including all related information, content, features, tools, products and services, in order to provide you as a customer with a personalized shopping experience (the “Services”). Velisana is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use or disclose personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our General Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with regard to the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that your personal data may be collected, used and disclosed as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term “personal data”, we mean information that identifies you or another person or can be directly linked to you. Personal data does not include information that is collected anonymously or has been anonymized in such a way that identification or attribution to you is not possible. Depending on how you interact with the Services, where you live and what applicable law permits or requires, we may collect or process the following categories of personal data, including inferences drawn from such personal data:

  • Contact details, including name, postal address, billing address, shipping address, telephone number and email address.
  • Financial data, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information, including username, password, security questions, configurations and settings.
  • Transaction information, including the items you view, add to your shopping cart, add to your wishlist or purchase, return, exchange or cancel, as well as your past transactions.
  • Communication with us, including the information you provide when communicating with us, for example when you submit a request to customer support or contact us by email, telephone or WhatsApp.
  • Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
  • Usage information, including information about your interaction with the Services, including how and when you interact with or browse the Services, as well as event data related to advertising, product listings, shopping cart actions, purchases and the use of our online sales channels.

Sources of personal data

We may collect personal data from the following sources:

  • Directly from you. We collect data, among other things, when you create an account, access or use the Services, communicate with us or otherwise provide us with your personal data.
  • Automatically through the Services. We collect data, among other things, from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
  • From our service providers. We collect data, among other things, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
  • From our partners and other third parties. We may receive data from partners and third parties, in particular from payment service providers, shipping service providers, analytics, advertising and sales channels, as well as technical service providers.

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

  • Providing, customizing and improving the Services. We use your personal data to provide you with the Services. This includes, among other things, fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating a personalized shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better customize and improve the Services.
  • Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and advertising communications by email, SMS or post and to show you online advertising for products or services related to the Services or other websites. This may also be based on items you have previously purchased or added to your shopping cart, as well as other activities relating to the Services. For this purpose, services from Google and Meta may be used in particular.
  • Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action against possible fraudulent, illegal, unsafe or malicious activities, protect public safety and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account login details. We strongly recommend that you do not share your username, password or other access details with other people.
  • Communication with you. We use your personal data to provide customer support and effective Services, respond to your enquiries in a timely manner and maintain our business relationship with you.
  • Legal reasons. We use your personal data to comply with applicable law or respond to lawful legal processes, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual litigation or other adversarial proceedings, and to investigate potential violations of our terms or policies or to enforce such terms and policies.

How do we disclose personal data?

Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include the following:

  • In the case of Shopify, this includes providers and other third parties that provide Services on our behalf, such as IT management, payment processing, data analysis, customer support, cloud storage, fulfilment and shipping.
  • We disclose personal data to business and marketing partners who provide marketing services to you and show you advertising. For example, we use Shopify to support personalized advertising with third-party services that are based on your online activities across various merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to disclose information about you in order to show you targeted advertising and marketing based on your online activities across various merchants and websites.
  • We disclose personal data to providers of sales, analytics and advertising services, in particular to Google and Meta, where this is necessary to provide product data, display advertising, measure the effectiveness of advertising measures, attribute orders to specific advertising channels or improve our online offerings.
  • When you ask us or otherwise give us your consent to disclose certain information to third parties, for example in order to deliver products to you, or when you use social media widgets or login integrations.
  • We disclose personal data to our affiliated companies or otherwise within our corporate group.
  • In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms of service or policies and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, whereby Shopify collects and processes personal data about your access to and use of the Services in order to provide and improve the Services for you. Data that you submit to the Services will be disclosed to Shopify as well as to third parties that may be located in countries other than your country of residence in order to provide and improve the Services for you. In order to protect, expand and improve our business, we also use certain advanced Shopify features that include data and information from your interactions with our shop, with other merchants and with Shopify. To provide these advanced features, Shopify may use personal data collected through your interactions with our shop, other merchants and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including responding to your requests to exercise your rights regarding the use of your personal data for these purposes. Further information about how Shopify uses your personal data and what rights you have can be found in the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights with regard to your personal data listed there via the Shopify Privacy Portal.

Use of Google and Meta services

We use services from Google and Meta to make our products visible across various online sales channels, provide product information, display advertising and evaluate the effectiveness of our advertising measures.

In particular, services from Google may be used, such as Google Merchant Center, Google Ads, Google Shopping and the Google & YouTube channel by Shopify, as well as services from Meta, such as Facebook, Instagram, Meta Business Tools, Meta Pixel and the Facebook/Instagram integration by Shopify.

Personal data may be processed in connection with these services. This may include, in particular, device information, usage information, IP address, browser information, event data such as page views, shopping cart actions, purchases, order values and technical identifiers. If you interact with our offers via Facebook, Instagram, Google or other platforms, data may also be processed by these providers.

We use these services to advertise our products, transmit product data to sales and advertising platforms, measure the reach of our offers, optimize advertising, prevent fraud and better understand the use of our shop.

The providers of these services are, in particular, Google Ireland Limited or other companies of the Google group, as well as Meta Platforms Ireland Limited or other companies of the Meta group. Personal data may also be transferred to countries outside Switzerland, the European Union or the European Economic Area.

Where consent is required for certain data processing activities, processing will only take place on the basis of your consent. Where available, you can change your settings via the cookie and privacy settings of our shop.

Further information on data processing by Google and Meta can be found in the privacy notices of the respective providers.

Contact via WhatsApp

If you contact us via WhatsApp, we process the personal data generated in the course of this communication. This may include, in particular, your telephone number, your WhatsApp profile name, your message, the date and time of the communication and any further information you voluntarily provide to us.

We use this data to process your enquiry, for customer communication, order processing, answering follow-up questions and maintaining the customer relationship.

The use of WhatsApp is voluntary. You can alternatively contact us at any time by email, telephone or post. Please do not send us any particularly sensitive data via WhatsApp.

The provider of the service is WhatsApp. When using WhatsApp, personal data may be processed by WhatsApp or companies of the Meta group. This may also involve the transfer of data to countries outside Switzerland, the European Union or the European Economic Area.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated websites or are not controlled by us, you should review their privacy and security policies as well as any other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information found on such websites. Information that you provide in public or semi-public places, including information that you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without restrictions regarding its use by us or by a third party. Our inclusion of such links does not imply that we endorse the content of these platforms or their owners or operators, unless expressly stated in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not yet of legal age in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request the deletion of this data. At the time this Privacy Policy comes into force, we are not aware that we “share” or “sell” personal data of persons under the age of 16 within the meaning of these terms under applicable law.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee “perfect security”. In addition, information you send to us may also be exposed to risks during transmission. We recommend that you do not use insecure channels when transmitting sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide Services to you, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and options

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may only apply in certain circumstances, and in certain cases we may refuse your request to the extent permitted by law.

  • Right of access. You may have the right to request access to the personal data we hold about you.
  • Right to deletion. You may have the right to request that we delete the personal data we hold about you.
  • Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we disclose it to a third party under certain circumstances and subject to certain exceptions.
  • Managing communication preferences. We may send you promotional emails. You may object to receiving these emails at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, for example about your account or orders you have placed.

If your place of residence is in the United Kingdom or the European Economic Area, you may, subject to exceptions and limitations under local law, exercise the following rights in addition to the rights listed above:

  • Right to object and right to restriction of processing. You may have the right to request that we stop or restrict the processing of personal data for certain purposes.
  • Withdrawal of consent. Where we rely on consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this does not affect the lawfulness of processing based on your consent before its withdrawal.

You can exercise these rights where this is indicated in the Services or by contacting us using the contact details below. More information about how Shopify uses your personal data and what rights you have, including rights relating to data processed by Shopify, can be found at https://privacy.shopify.com/en.

You will not suffer any disadvantages as a result of exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before processing your requests. In accordance with applicable laws, you may appoint an authorized representative to make requests on your behalf to exercise your rights. Before accepting such a request from a representative, we require proof that you have authorized them to act on your behalf. It may also be necessary for you to confirm your identity directly to us. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you have the right to appeal our decision by contacting us using the contact details below or to lodge your complaint with the competent data protection authority. For the European Economic Area, there is a list of the competent data protection supervisory authorities. If you would like to access it, you can do so here.

International transfers

Please note that we may transfer, store and process your personal data outside the country in which you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the competent authority of the United Kingdom, unless the data transfer is made to a country that has been recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date accordingly and provide any notice required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us by telephone at +41 76 402 23 20, by WhatsApp at +41 76 402 23 20, by email at office@velisana.shop or by post at Velisana GmbH, Felsenstrasse 98, 9000 St. Gallen, Switzerland.

If we are currently unavailable by telephone, please contact us by email at office@velisana.shop.

For the purposes of applicable data protection laws, we are the data controller of your personal data.